Every January, millions of people write down the same financial goals they wrote down the year before. Save more. Spend less. Get out of debt. Pay off the credit cards.
And by February, most of those goals are sitting in a drawer somewhere, forgotten.
Here is what I have learned after nearly two decades of working with women on their finances: financial resolutions do not fail because people lack discipline. They fail because they are built on shame, vague intentions, and someone else's idea of what financial success should look like.
This year, I want to offer you a different approach.
The traditional advice around financial goal-setting tends to focus almost entirely on tactics: automate your savings, cut your spending, track every dollar. And while those things have their place, they skip the most important step entirely.
They never ask you why.
Why do you want to save more? What would financial security actually make possible in you...
A budget is one of the most powerful tools you have for your financial life. Not because it restricts you, but because it gives you clarity. When you know where your money is going, you can make intentional decisions about where it goes next.
If you have tried budgeting before and it has not stuck, I want to gently offer this: the problem usually is not you. It is the budget. Most budgets are built around rules and restrictions rather than around your actual life, your values, and the goals that matter to you. When a budget does not reflect reality, it falls apart. When it does, it becomes one of the most grounding things you can do for yourself financially.
Here is how to build one that works..
Before you fill in any numbers, you need a structure to put them in. This is your budget framework, and it is simply a template that organizes your income, your expenses, your savings, and your goals in one place.
Your framework can be a spreadsheet, a ...
Walking into a financial advisor meeting without knowing what to ask puts you at a disadvantage before the conversation even starts.
I have been on both sides of that table. As a financial planner, I have sat across from hundreds of women and guided them through the process of understanding their finances. And as someone who came up through the industry, I have seen what happens when advisors lead those conversations entirely on their own terms.
Here is what I want you to know: you are not there to be managed. You are there to be served. That means you should be asking as many questions as the advisor is.
This post gives you the complete checklist for every stage of the advisor relationship, from your very first meeting through your annual reviews. Print it. Save it. Bring it with you.
If you have not yet found an advisor and are still in the selection process, start with this guide on how to choose a financial advisor before you use this checklist.
I have been a financial advisor for nearly two decades. I have worked inside large institutions and built my own firm. And I can tell you with complete honesty that not all financial advisors are created equal.
Some are excellent. Some are mediocre. And some are genuinely not working in your interest, even if they seem confident and credentialed.
I say that not to scare you away from getting professional help. Quite the opposite. A good financial advisor is one of the most valuable relationships you can have, especially in midlife when the decisions you make now have real consequences for the next 20 or 30 years. I say it because I want you to know what to look for, what questions to ask, and what should give you pause.
Here is how to choose a financial advisor who is actually right for you.

Before you talk to a single advisor, get clear on what you are looking for. This is the Clarity pillar of the Intentional...
Returning to work after time away from your career is one of the most significant financial transitions a woman can face. And it almost never happens in a vacuum.
Maybe you stepped back to raise children and are now re-entering after a divorce. Maybe your kids have launched and you are ready to rebuild professionally. Maybe a relationship ended and your financial independence is no longer optional. It is urgent.
Whatever brought you here, I want to start by saying something I mean: the time you spent away from traditional employment was not wasted. You built skills. You managed complexity. You made decisions under pressure with real consequences for real people. That counts. And in many ways, it has prepared you for exactly the kind of intentional, values-driven professional life that is possible on the other side of this transition.
The fear is real. So is the opportunity. Here is how to navigate both.
The instinct when returning t...
Here is something I see constantly in my work with women.
She has been in her role for years. She is good at it. She has taken on more responsibility than her job description ever anticipated. And she has not asked for a raise in a very long time, maybe ever, because it feels awkward or presumptuous or like she should just be grateful for what she has.
And the longer she waits, the more it costs her. Not just today. Every year she is underpaid compounds. It affects her bonuses, her retirement contributions, her Social Security calculation, and every raise that builds on that base going forward.
Asking for a raise is not aggressive. It is not arrogant. It is one of the most financially consequential things you can do, especially in midlife when you are in the prime earning years that matter most for building wealth and funding the retirement you actually want.
Here is how to do it.
The first pillar of the Intentional Mo...
Let me tell you something I've seen play out more times than I can count in my nearly two decades as a financial planner: women consistently underestimate their value at the negotiating table, and it costs them for years.
When you accept a salary that's lower than what you're worth, you're not just leaving money on the table today. You're compressing every raise, every bonus, and every retirement contribution that builds on that base for the rest of your career. The financial ripple effect of underselling yourself is real, and it's one of the most important money conversations I have with my clients.
Here's the truth: salary negotiation is not aggressive. It's not awkward. It's not arrogant. It's intentional.
And that's exactly how I want you to approach it.
Whether you're returning to the workforce after stepping away to raise your kids, making a career pivot, or simply ready to stop being underpaid, this is your moment. You have skills, experience, and val
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